نشریه مدیریت زنجیره ارزش
پیاپی 6 (پاییز و زمستان 1396)

In the past few decades, health was one of the country's top priorities and one of the indicators of country development, but today, mental health is of equal or higher importance. Social responsibility is a sensitive and appealing issue in recent years and is a key factor in the survival of any organization. The purpose of this article is to investigate the role of managers' mental health on social responsibility of social security organization. For this purpose, the mental health of Canada has been defined in three dimensions: self attitude, attitude towards others and attitude towards life. The statistical population of the study is managers, deputies, directors, officials of insurance and health insurance units of social security organization. The sample size is 112 according to the Cochran formula. Sampling method is randomly classified. The data gathering tool is a questionnaire. Reliability of the questionnaire was confirmed by Cronbach's test for mental health issues of managers and social responsibility of the organization 0.873 and 0.918 respectively. After collecting the questionnaires, the data were classified and categorized using descriptive statistical methods. Pearson and regression tests were used to test the hypotheses. The results indicated that mental health of managers and their triple dimensions do not affect their social responsibility in the studied organization.

The aim of current research is to study the effects of using green marketing strategy on customer's preference in selecting, buying and consumers loyalty to home appliance green brand at East Azarbaijan Province. The statistical population of the study involved all buyers referring to big home appliances shops in East Azarbaijan from June 1 to 30 during the year 2016. Since the statistical population was infinite, the sample size estimated 196 cases using infinite statistical population relation. The data collection instruments were questioner. SEM was used for data analysis using SPss 21 & LISREL8.54 software's. Findings of the study indicated positive and significant effect of green marketing strategy on the customer’s attitude and loyalty to the brand, positive and significant effect of the consumer’s attitude to the brand on the customer’s preferences and consumer’s loyalty to the brand. Moreover, the intermediary role of the consumer’s attitude to the brand was confirmed in the relationship between green marketing strategy and the customers’ preference in choosing and buying home appliances brand in East Azerbaijan.

The main objective of this research is to assess the potential of electronic telecommunication (the study of the Customs Agency of the West Azarbaijan). The research method used in this research is descriptive- correlational method and a questionnaire whose validity and reliability were approved were used to collect data. Also, the method used to collect library and field information. To test the hypotheses, covariance matrix analysis and multi-index multi-indicator model have also been used and Lisrel statistical software has been used for data analysis. The Kolmogorov-Smirnov test confirms the normalization of data and confirms the factor analysis technique and the necessary statistical tests of the effect of all the hypotheses. In other words, the results of this study indicate that the lack of hardware and software infrastructure and Internet, lack of familiarity and training of employees and clients to use electronic devices, lack of preparation of communication infrastructure and non-cooperation of licensing organizations with electronic devices, non- membership of Iran in global trade organizations and failure to implement risk management with electronic barriers. Development of electronic customs.

In the new century, the main challenge of mankind is to find a sustainable way of producing, consuming and living. The green supply chain has been introduced as a preventive approach and a solution to improve the environmental performance of the processes and products of the organizations, as well as environmental protection, increasing productivity. The purpose of this study is to investigate and improve some of the unfavorable behaviors in the green supply chain using the system dynamics approach. In this research, by reviewing theoretical literature and a survey of experts which consisted of 15 managers and experts of the polymer industry of Fars province, the factors affecting the greening of supply chain management identified, that include: indoor environment management, green purchases, green design, green production, reprocessing, and pollution. Then identified factors were measured. After that simulation started by providing dynamic hypotheses and causal circles, stream diagrams, and mathematical equations were completed. For this purpose, the Vensim software dynamics model provides a way to find out the relationship between factors affecting the greening of supply chain management. Finally, policies have been introduced: reducing lost sales, reducing inventory levels, receiving correct information that their implementation has improved benchmarks.

The purpose of this paper is to evaluate the impact of marketing capabilities on firm performance considering the moderating role of organizational power. The target samples of this study were employees of the Maral Industry Company of Urmia from spring 1396 to autumn 1396. The Cronbach’s coefficient of each variable is greater than 0.8. The values are greater than 0.8. Also the average variance extracted (AVE) values are greater than 0.5. The three conditions of this study were coincident with good convergent validity. Findings confirmed that the validity of the proposed model for evaluating the impact of marketing capabilities on firm performance considering the moderating role of organizational power. In addition, the results showed that marketing capabilities significantly influenced firm performance